08/2023 - 12/2023
Mobile
Landing Page
UI Design
Redesign
Designing an accessible experience for sensitive decisions
01 - About
02 - Decisions
The choice of colours and typography was guided by accessibility studies, ensuring contrast, readability and visual comfort, especially for older users or in stressful situations.
Impact
More comfortable reading in different contexts, reduced visual strain, and a stronger perception of the product’s care and reliability
Different visual directions were explored and validated with the client, always respecting the product’s sensitive tone and its pillars of safety and seriousness.
Impact
Faster alignment with customer expectations, a warmer and more professional-looking interface, and less rework in the later stages of the project
Information architecture was designed to handle a large volume of documents without overburdening the user, taking the emotional context of use into account.
Impact
A more predictable and understandable experience, reduced anxiety while using the product, and greater user confidence when handling sensitive decisions
03 - Context
The project resulted in an application:
Visually consistent and professional
Accessible and easy to navigate
Able to handle a large volume of information
Aligned with the product’s values of safety and trust
The client highlighted positively the clarity of navigation and the organisation of information, critical points for the success of the product.
04 - Impact
From the outset, the product was guided by three clear pillars:
Plan: document organisation and planning
Security: protection, privacy and encryption
Deliver: the correct delivery of information at the right time
In addition, the experience needed to:
Convey professionalism and trust
Be easy to navigate, even with complex data
Maintain visual consistency
Offer users support at key moments in the journey
05 - Results
This project reinforced important lessons:
Structure and navigation are essential in sensitive products
Accessibility isn't a differentiator, it's a requirement
Good design decisions reduce anxiety and increase confidence







